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llms.txt for a local business: what it is and a template

llms.txt is a plain text file at the root of your website that tells AI assistants, in a few lines, who you are, what you do, where you work and where the important pages are.

Do you need one?

It is a proposed standard, not a requirement, and AI companies have not all said they use it. It takes about ten minutes, it cannot hurt, and it forces you to state your facts clearly in one place. That last part helps you whether or not a crawler reads the file.

Template

Copy this, replace the parts in brackets, save it as llms.txt and upload it so it opens at yourbusiness.com/llms.txt.

# [Business name]

> [One or two sentences: what you do, who you serve, and where.]

## Key facts
- Services: [service one], [service two], [service three]
- Service area: [cities or counties]
- Hours: [days and times]
- Phone: [number]
- Address: [street, city, state, ZIP]

## Pages
- [Services](https://yourbusiness.com/services): what we offer and how it works
- [Pricing](https://yourbusiness.com/pricing): how we charge
- [Contact](https://yourbusiness.com/contact): how to reach us

Rules that keep it useful

• Only state true facts. The same hours, phone and address that appear on your site and your Google Business Profile.
• Write for a reader, not a robot. Do not add instructions aimed at AI systems. That is manipulation and it can backfire.
• Keep it short. One screen is plenty.
• Update it when your hours, services or area change.